Cognitive Biases in User Behavior (Part 1)

Understanding of confirmation biases is crucial for user experience design. These patterns in human psychology can get in the way of rational decisions and impede successful outcomes both in the design process and in user interactions. If you learn how to pinpoint different biases, you will be able to leverage them successfully in your work. This is the 1st part of a cheat sheet series telling about the most popular cognitive biases.

cheat sheet

practical tips

  • Apply critical thinking to every problem or case you’re trying to solve
  • Build empathy towards the people and try to look at a situation from different perspectives
  • Use the method of 5 Whys to get to the crux
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