User Empathy Map Template

User empathy map is a collaborative visualization technique that enables product designers to define and communicate information about the user: what user is thinking, saying, doing and feeling as they interact with a product. This exercise can be done collectively and helps teams better undestand user personas and set the stage for creating customer journey maps.

cheat sheet

practical tips

Practical Tips

  • User empathy maps can capture one particular user or a group of users classified by a certain criterion.
  • Use user’s quotes about what they’re thinking.
  • Build the map based on data collected from user research.
  • Communicate the map with stakeholders, collect different perspectives, iterate.
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