User empathy map is a collaborative visualization technique that enables product designers to define and communicate information about the user: what user is thinking, saying, doing and feeling as they interact with a product. This exercise can be done collectively and helps teams better undestand user personas and set the stage for creating customer journey maps.
- User empathy maps can capture one particular user or a group of users classified by a certain criterion.
- Use user’s quotes about what they’re thinking.
- Build the map based on data collected from user research.
- Communicate the map with stakeholders, collect different perspectives, iterate.