UX Metrics – HEART Framework

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HEART framework from Google is a helpful tool for measuring the success of design solutions. It helps set up a user-centric approach on a team and classify UX metrics into 5 categories: happiness, engagement, adoption, retention and task success. The framework is widely used by many product teams and companies and allows them to leverage quantitative and qualitative user data in the design process.

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cheat sheet

practical tips

  • Define UX metrics for every project. It’s important to measure the results of design efforts and understand how it impacts user experience and enhances the product’s value.
  • HEART framework is convenient for measuring large projects at scale but also its principles can be implemented for smaller tasks.
  • Make sure all your stakeholders are on board with the established metrics and you have a shared understanding of what you are measuring against.

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