6 Gestalt Principles

Visual grouping principles have been invented by Gestalt psychologists and are based on human’s innate ability to perceive objects as organized patterns and simplify complex compositions.

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cheat sheet

practical tips

Practical Tips

  • Organize UI and content elements based on Gestalt principles to reduce user’s cognitive load and improve perception
  • Use the Proximity law to position logically connected elements together
  • Use the Similarity principle to achieve consistency in UI or composition